Junya Watanabe COMME des GARÇONS Man and Levi’s for three styles of denim jeans as part of their Spring/Summer 2010 collection. Each of the three styles is printed with photo print for a worn look to the denim and feature different silhouettes. The inside of the hems of some models are also lined with a colorful striped fabric that can be hidden or shown for an extra bit of flare. The pieces are available now at Junya Watanabe COMME des GARÇONS Man dealers and at by Intention online store for Japanese purchase exclusively.

Famed street artist Shepard Fairey has made his mark all over the world with his signature Obey logo, which has landed in places like Tokyo, New York, Mexico City, London, Madrid and practically every nook and cranny that you would least expect to see the artists mark. Levi’s invited Fairey to take part in the design process of a collection centered around the Obey trademark. To observe this special occasion Levis welcomed Shepard Fairey to their flagship store located in New York City’s Times Square district. Shepard was putting up wheatpastes in front of a very jovial crowed cramped in front of the Levis campus. Check out the post for the rest of the images.

Photos by Richard Bassett

The new “Go Forth” Levi’s campaign banks on the American public’s reestablished sense of pride. The ads, created by Wieden + Kennedy and shot by Ryan McGinley, put the jeans in the great American landscape and symbolize a part of the heritage and history of our country. With slogans like “This country was not built by men in suits,” coupled with images of people in vast open fields and oceans, Levi’s reconnects the viewer with a sense of freedom and the limitless potential of the human spirit.