This print advertising campaign, titled “Bolinhas” was designed by JWT for Gustavo Borges Academy in Brazil. The Academy, named after Brazilian swimming champion Gustavo Borges, provides swimming training in four different locations. “Bolinhas” opts to show training in a playful light, turning a pool and a lake into ball pits. The Bolinhas campaign was the recipient of the Gold Award at the Premio Colunistas Parana in 2008.
Posted by: TheGradient / July 27, 2009 / No Comments »
Gradient is a movement, constantly flowing, never subsiding, perpetually pushing forward. An idealist’s articulation. A visionary. Art in the form of essence, writing in the form of life. Gradient draws influence from those who are magnanimous to the creative commonwealth and is intended for the likeminded individual.
A publication that is truly an outlet for exploration. A diverse compilation of what attracts and captivates through beauty. The acquisition of knowledge. A narrative of the future illustrated in the present with particular attention given to detail.
A concept devoted to connecting those who share the same strong, amorous feeling; Passion. Embracing all forms of expression, admiring all who express freely. A particular appreciation for the power of imagination.
The world that exists at the Gradient level.
