The new “Go Forth” Levi’s campaign banks on the American public’s reestablished sense of pride. The ads, created by Wieden + Kennedy and shot by Ryan McGinley, put the jeans in the great American landscape and symbolize a part of the heritage and history of our country. With slogans like “This country was not built by men in suits,” coupled with images of people in vast open fields and oceans, Levi’s reconnects the viewer with a sense of freedom and the limitless potential of the human spirit.

Source: Highsnobiety