In their new campaign, FIAT shows their dedication to creating environmentally safe cars by putting the animals behind the wheel. In each ad a different animal is shown in a crash impact test, suggesting the new cars are designed to have the least impact on the environment, due to a reduction of the C02 emission. The ads are produced by the agency Marcel Paris
Source: Fubiz
Gradient is a movement, constantly flowing, never subsiding, perpetually pushing forward. An idealist’s articulation. A visionary. Art in the form of essence, writing in the form of life. Gradient draws influence from those who are magnanimous to the creative commonwealth and is intended for the likeminded individual.
A publication that is truly an outlet for exploration. A diverse compilation of what attracts and captivates through beauty. The acquisition of knowledge. A narrative of the future illustrated in the present with particular attention given to detail.
A concept devoted to connecting those who share the same strong, amorous feeling; Passion. Embracing all forms of expression, admiring all who express freely. A particular appreciation for the power of imagination.
The world that exists at the Gradient level.
